Our editorial team reviews all media coverage, live events, and submitted press releases for earned media before it is distributed to ensure that the content is newsworthy and accurate in the right format. The guidelines that are written below help you get quick approval and distribution. The press releases should have a clear and newsworthy angle and be free from spam, direct address and ads hype. It should incorporate the following features:
The news angles that have timely information about an organizational milestone like an award or anniversary, pro tip on a topic in the news, business expansion or recent event, new service, or products. The news announcement must be mentioned in the headline as not everything is newsworthy. Don’t try to qualify your press release for ads or post a general interest article or content that lacks news value.
Always write in the third person – do not put “” or “I” unless you are using a direct quote. Consider the perspective of the reader and write to the point while being engaging. Avoid adjectives and sales-pitch language. Do not put your own opinions while writing. Try to avoid jargon, as not many understand it. Last but not the least, always proofread to avoid expensive errors.
For all press releases referencing to criminal matters or legal actions, We will need complaint number, the court of record and case number.
Press Releases submitted should contain a valid email address and phone number in the contact information.
All network marketing companies with a major announcement or using a stock ticker symbol - We might require written authorization from an executive before a PR is approved for distribution. Independent representatives of network marketing companies must have consent from the executive.
Press releases should be between 250 and 2000 words. The length of the piece directly affects the distribution. Too short PR’s have trouble getting indexed in search engines. The summary should also be within 160 characters maximum.
Spelling and Grammar:
The press releases should be free from grammatical and spelling errors. It should be written in proper English. If you are using jargon, ensure to include definitions for industry jargon for the layperson to understand.
Press releases you submit to We should not contain HTML tags, forced line breaks, or tables. Avoid writing the entire release in Capital letters.
Do write to us for few tips for writing Press releases in the correct format.
We demand a clear news source to be identified in the headline. The news source is the company or organization that is issuing the release. If your business, firm or agency is distributing on behalf of a client then the source would be the client’s organization or company’s name. It should be mentioned in what ways the organization or company related to the announcement.
It is recommended not to use the mail id within the PR’s body. If an email is included – our editorial team will change in the necessary format.
We do not participate in the following:
If your PR is aimed at selling/marketing any product or service, then it is an ad, not a PR. A proper PR notifies the general public and media about a newsworthy piece. If the main document’s purpose is to sell without any news element, then publication will be denied.
We restrict content intended to harm or defame a person or group. It typically accepts PR related to public policy, politics, and other delicate matters. But, the opinions should be appropriately attributed and the PR should not contain excessive hyperbole or allegations.
Our integrity is of utmost importance, so We don’t accept sexually explicit products or materials. Releases should be free from references or links to profane language, illegal or sexual material. All the 18 years or older sites are considered as explicit.
Don’t get caught in content filters due to the density of high volume words/ phrases and prominence that are frequently found in non-newsworthy sitesites, unwanted mails, or spam and ads.
Limit the link count to 1 every 100 words. This policy is to protect the value of links in a PR within We’s network.
General articles, blogs, or open letters generally lack attribution and news value – they are not an acceptable PR format.
PRs can be about a group or person’s opinion on a topical subject, but it should be more than views or opinions. The opinions that are not attributed to any source are considered a flag that may deem the content as an opinion column or ad rather than PR.
Feature or news stories, editorials, opinion columns, articles, or images from other publications or sites, if they are copyrighted are not press releases.
All users must submit only accurate information.
PR can only be distributed once via our press office. Besides, majority of PR must have authentic content. Template content is not allowed. Using copyrighted content from other sites is a violation of Terms of Service.
We only permit PR from law firms in which the firm is representing one of the parties. don’t accept PR from third party firms regarding legal cases.
We don’t allow unapproved PR’s marketing sites that sell reports detailing forecasts, market trends, industry analysis, or market research.
We don’t distribute unlawful content intended to exact revenge or harm a person or group. It is defined as anything that is intended to: victimize or shame an individual or group, degrade, defame, defraud, stalk, maliciously affect a company, promote personal opinions attacking a group or individual, racism violence, bigotry, express hatred or incite.
We encourage our clients to use any ticker symbols they are authorized to use in the PR. But need to receive exact authorization from the source company for each ticker symbol used.
We don’t publish illegitimate releases that promote or link to fantasy sports or online gambling.
We don’t publish illegitimate releases that promote or link to e-liquid, e-cigarette, or vapor.
We don’t publish illegitimate PR’s that market to short term or unsecured loan services or link to payday.
We don’t accept PR from illegitimate online pharmaceuticals or sites that sell drugs or prescriptions unless the PR or sites state a doctor’s prescription is required to buy.
Weight Loss Products:
We don’t allow any potentially hazardous or unsafe illegitimate weight loss products or ingredients.
We don’t allow unlicensed health supplement content irrespective of claims of legality.
Sexual Enhancement Products:
We don’t permit illegitimate press releases which encourage sexual enhancement products.
We don’t accept PR that publicizes illegitimate money making online, get rich quick schemes or work from home programs.
We object to PR that promotes advice, reviews, recommendations, alerts, newsletters or story picks. Public trade companies might promote their news.
don’t accept PR that contains links over optimization or keywords.
Tablet or Mobile Phone Unblocking:
We don’t allow PR to link or market to Black Hat SEO services or tactics. These types of services comprise, but are not limited to paid social media follows, selling and buying, or keyword stuffing.
We do not publish PR that encourages services to write dissertations, term papers, essays, or research papers for a fee.
We also reserves the right to remove press releases that contain unnatural inbound links via paid link schemes participation. From time-to-time, We will review releases submitted by clients to make sure they accommodate with search engine guidelines.
Our editorial staff review all press releases before they are distributed. The editors have the final word in determining whether the content is appropriate for distribution on specified platform.
These guidelines are meant to add to our Terms of Service that demands users to be responsible for the content and precision of all information submitted to us.